Calorie Tracking Made Simple for Women

Snap a photo. Get instant calories and macros. No tedious searching, no guilt, no obsession. VitaCal uses AI to make nutrition tracking effortless.

Why Women Choose VitaCal

AI Photo Logging

Snap a photo of your meal and let our AI identify foods and calculate nutrition automatically. No more tedious manual entry.

Personalised Goals

Set custom calorie and macro targets based on your goals. Whether losing weight, building muscle, or maintaining, VitaCal adapts to you.

Water Tracking

Stay hydrated with built-in water tracking. Set daily goals and log your intake with a single tap.

Progress Insights

View your nutrition trends over time. Understand your eating patterns and make informed decisions about your diet.

Favourite Meals

Save your frequently eaten meals for quick logging. Build a personal food library that makes tracking faster than ever.

Privacy First

Your meal photos are analysed and discarded -- never stored on our servers. Your nutrition data stays yours, protected by encryption.

Simple, Transparent Pricing

Start free. Upgrade when you're ready.

Free

$0/forever
  • 5 AI meal analyses per week
  • Unlimited manual logging
  • Calorie and macro tracking
  • Water tracking
  • Favourite meals

Weekly

$0.99/week
  • 30 AI meal analyses per week
  • Everything in Free
  • Progress insights
  • Streak tracking

Annual

$29.99/year
  • 30 AI meal analyses per week
  • Everything in Free
  • Progress insights
  • Streak tracking

Frequently Asked Questions

How does AI photo meal logging work?

Take a photo of your meal and our AI identifies the foods and estimates calories, protein, carbs, and fat. Review the results, adjust if needed, and log with one tap.

How accurate is the AI?

Our AI provides solid estimates for most common meals. Accuracy depends on lighting and food visibility. You can always adjust portions and ingredients before logging.

Is VitaCal really designed for women?

Yes. VitaCal's approach focuses on supportive, guilt-free tracking. No shaming, no extreme calorie limits. It's built to help you develop a healthy relationship with food.

Are my meal photos stored?

No. Your photos are analysed by AI and immediately discarded. They are never stored on our servers. Your privacy is our priority.

Can I cancel my subscription anytime?

Yes. Subscriptions are managed through the App Store or Google Play. Cancel anytime from your device's subscription settings -- no questions asked.

Does VitaCal work without a subscription?

Absolutely. The free plan includes 5 AI analyses per week, unlimited manual logging, calorie/macro tracking, and water tracking. Subscriptions unlock more AI analyses.

Is calorie tracking safe during pregnancy?

Calorie tracking can be useful during pregnancy to ensure you are eating enough for you and your baby. However, pregnancy is not the time to restrict calories. If you use VitaCal during pregnancy, focus on meeting nutritional goals rather than limiting intake. Always follow your doctor or midwife's guidance on nutrition during pregnancy.

What is the difference between calorie tracking for men and women?

Women generally have lower calorie needs than men due to differences in body composition and metabolism. Women's nutritional needs also change with their menstrual cycle, pregnancy, breastfeeding, and menopause. VitaCal is designed with these differences in mind, offering a supportive approach that accounts for the unique aspects of women's nutrition.

Can I use VitaCal while breastfeeding?

Yes. Many breastfeeding mothers use calorie tracking to ensure they are eating enough to support milk production. Breastfeeding typically requires an extra 300 to 500 calories per day. VitaCal can help you monitor your intake, but always consult your healthcare provider for personalised advice.

What are macros and why should I track them?

Macros (macronutrients) are protein, carbohydrates, and fat. Tracking macros gives you a fuller picture of your nutrition than calories alone. For example, getting enough protein helps maintain muscle, while balanced carbs and fats support energy and hormonal health. VitaCal tracks all three macros alongside calories.

How do I calculate my TDEE?

TDEE (Total Daily Energy Expenditure) is the number of calories your body burns in a day, including exercise. It is calculated from your basal metabolic rate (BMR) multiplied by an activity factor. VitaCal helps you set personalised calorie goals based on your age, weight, height, activity level, and goals.

Does VitaCal work on Android?

Yes. VitaCal is available on both iOS (App Store) and Android (Google Play). Your data syncs across devices when you sign in with the same account.